Find a star, make a wish
Find a star, make a wish
Project Homme
Project Homme
Role
Role
Creative Director
Creative Director
Sanctions
Sanctions
projecthomme.co
projecthomme.co
Duration
Duration
2 Years
2 Years
Context
Musa and I noticed quickly that there was a pattern going on in the Instagram era of fashion that we didn't particularly agree with. Using media as a one stop shop to sell fabric, rather than a story. Like other mediums, clothes have always been a platform for expression, storytelling, and creativity. When we started Project Homme, we prioritized maintaining these values, and telling a story by building a community. Project Homme stands for atmosphere, worldbuilding, and identity. We aimed to create something beyond an Instagram Ad, and do things our way.
Context
Musa and I noticed quickly that there was a pattern going on in the Instagram era of fashion that we didn't particularly agree with. Using media as a one stop shop to sell fabric, rather than a story. Like other mediums, clothes have always been a platform for expression, storytelling, and creativity. When we started Project Homme, we prioritized maintaining these values, and telling a story by building a community. Project Homme stands for atmosphere, worldbuilding, and identity. We aimed to create something beyond an Instagram Ad, and do things our way.
Outlets of Creation
Product Design
Designed products across multiple mediums, including tops, bottoms, outerwear, accessories, bags and toys
Production
Commuincated frequently with manufacturers globally to produce sample product and bulk, selling out of all products within one month of launch
Graphics
Developed marketing material for Instagram, Tiktok, and Twitter, while also developing physical prints that were advertised physically across Downtown Toronto
Video
Created video content that gathered 100K+ impressions across our channels. Videos included celebrity clients, fans, and marketing events while storytelling our vision
Shows
Headlined two shows during Toronto Fashion Week at STACKT Market and RCHIVE
Outlets of Creation
Product Design
Designed products across multiple mediums, including tops, bottoms, outerwear, accessories, bags and toys
Production
Commuincated frequently with manufacturers globally to produce sample product and bulk, selling out of all products within one month of launch
Graphics
Developed marketing material for Instagram, Tiktok, and Twitter, while also developing physical prints that were advertised physically across Downtown Toronto
Video
Created video content that gathered 100K+ impressions across our channels. Videos included celebrity clients, fans, and marketing events while storytelling our vision
Shows
Headlined two shows during Toronto Fashion Week at STACKT Market and RCHIVE
Brand Identity
Brand Identity
It was important to us that Project Homme had a strong visual identity across all mediums. • Dark colors • Regal Typeface • Unity between the ordinary and the avant garde The brand took a life of its own and this was our first step in birthing a personality
It was important to us that Project Homme had a strong visual identity across all mediums. • Dark colors • Regal Typeface • Unity between the ordinary and the avant garde The brand took a life of its own and this was our first step in birthing a personality
Support
Project Homme was built on the backs of family.
Musa Khan - Lead Designer Eesa Khan - Operations Manager
