Content development for the Toronto Pro-Am began with wide-scale foundational work at a brand identity level.

Emerging collaboration with significant stakeholders including Nike and the NBA required maintenance of multiple moving parts through a wide variety of mediums.

The Toronto Pro-Am was built primarily on company and stakeholder social media channels, focusing on relevant content production at a hour-hour basis, reacting live to in-game moments, updated scores, and photo/video content. Our most significant work came through both digital and film photography, which then spearheaded all promotional content through social media posts, promotional services, print ads, and digital collages.