"Musa and I noticed quickly that there was a pattern going on in the Instagram era of fashion that we didn't particularly agree with. Using media as a one stop shop to sell fabric, rather than a story. Like other mediums, clothes have always been a platform for expression, storytelling, and creativity.

When we started Project Homme, we prioritized maintaining these values, and telling a story by building a community. Project Homme stands for atmosphere, worldbuilding, and identity. We aimed to create something beyond an Instagram Ad, and do things our way."