This project with Nike was in junction with the Toronto Pro-Am, where as a team, we worked closely to bridge two creative departments and create unity between both brand identities.

Our challenge was to unify the TPA's growing individual image with Nike's strong brand heritage. We implemented elements of both brand books while adopting and assimilating parts of each into one another. Production began by creating Swoosh familiar content for both Nike and the TPA's social media channels, which developed into photoshoots and merchandise design under the Nike Toronto moniker.

In many eyes, this partnership was the heart of the Toronto Pro-Am, and is what turned a dream surrounding Toronto basketball, back into a reality that the city hadn't felt in over half a decade.